Alternative Management and Marketing Group is an independently owned entertainment management and marketing company specializing in helping independent artists, writers, and small businesses gain awareness and maximized exposure through various entertainment and marketing mediums. 

AM²G utilizes all genre of communications, marketing and promotions for artist exposure through interviews, and performances through the gospel community; churches; public and private business sectors; radio announcers; television/cable; print and social medias.  

With 20 years of experience in the Gospel Music Industry, LaVell R. Nero, launched Alternative Management and Marketing Group, LLC, in December 1998. Since that time he has had the privilege of managing some great local Detroit independent artists and to work some great individuals in the industry whom have imparted a great wealth of knowledge and guidance that has assisted him in this industry.

AM²G is growing to become one of gospel industry’s leading entertainment management and booking agencies and its list of clients are making great strides as independent gospel artists in the industry and in the entertainment industry in general. In 2018 the company obtained its first Quartet Industry artist Young Men 4 Christ out of Detroit, MI. 

By adding a Quartet Industry artist to the company’s music roster and having a book author as a client at one time. The company will be now moving towards becoming a full-fledged positive entertainment management and marketing company representing clients in the following areas: Music Industry, Television/Radio Media, Motivational Speakers, Play writers and Producers but not limited to.         

Current Roster:

  • Traditional Community Concert Choir Gospel Artist, Songwriter, Arranger, Producer and 2016 Emmy Award Winner for Best Documentary: “Let’s Have Some Church Detroit Style,” Dr. E. LaQuint Weaver II & The Hallelujah Singers, Detroit, MI

  • Traditional Community Choir Gospel Artist Songwriter, and Arranger Min. David A. Whitfield II & Whitfield Productions, Detroit, MI

  • Traditional Gospel Church Choir Artist Supt. Waverly B. Bumbrey & Refuge Temple Cathedral Voices, Detroit, MI

  • Producer, Songwriter, Arranger, Musician, and  Traditional/Contemporary Funk Gospel Artist the Late Redd Edwards (May 2019), Detroit, MI 

  • Contemporary Gospel Soloist Artist and Songwriter  Brotha Mike aka Michael McNeal, Bloomfield Hills, MI

  • Contemporary/Traditional, Neo-Soul Gospel Duo Artist, Songwriters, Arrangers and husband and  wife team Sounds of Imani, Harper Woods, MI

  • Hip Hop Gospel Rapper Artist, Songwriter, Arranger, and Producer  Min. SKS aka Shawn K. Sutton, Atlanta, GA

  • Smooth Jazz/Traditional and Contemporary Gospel  Artist , Songwriter, and Arranger Saxophonist Daryl G. Beebe, Sterling Hgts., MI

  • Traditional Gospel Quartet/Male Group Artist, Young Men 4 Christ, Detroit, MI   

  • Contemporary Gospel Group J. Bethel & Spoken For, Farmington Hills, MI

  • 2019 America’s Got Talent 2nd Runner Up Anthony T. White & Detroit Youth Choir, Detroit, MI

  • International Contemporary Gospel Artist Eric Reverence, London, England 


Past Clients:

Traditional/Contemporary Gospel Artist, Akita Steen-Smith, Detroit, MI

Contemporary Gospel Group, Elder Richard Ross and Rapture, Detroit, MI

Traditional Gospel Community Choir, Linda Ross & The Voices of Praise, Detroit, MI

Traditional Gospel Young Adult Community Choir, Min. Carlos Whitlow & Generation Praise, Detroit, MI

Contemporary Gospel Artist, Psalmist Elder Davis Scott, Pontiac, MI 

“Connect the Dots” Book Author, Min. Eric Eason




About the owner: LaVell R. Nero



Music Administrator - 18 months

New Light Missionary Baptist Church

Detroit, MI

Rev. Frederick Brown, Sr., Pastor


Public Relation and Marketing Director -11years

Second Ebenezer Church

Detroit, MI

Bishop Edgar L. Vann, Jr, Senior Pastor 


  • Promoted and coordinated many special community and concert events, conferences, and special worship services.

  • Organizer/Coordinator of the Annual HBCU College Fair and designer of the college fair model many organizations uses today. 


Marketing and Promotions 

Ms. Dorothea Sharon, Play writer

Strong Women Keep Coming; If These Hips Can Talk, and Strong Men Keep Coming 


Flava Entertainment Group ( Marvie Wright, Dorothea Sharon, Derek Denham, and Keith Jackson)

Movies and Acting Seminar and Auditions for background singers for Lil Jay Z Tour 


Assistant Director – 5 years

Second Ebenezer Missionary Baptist Church

Mass Choir

Youth Choral

Director of Male Chorus


Choir Director – 6 years

Late Rev. Donald R. Vails and the Donald Vails Choraleers

Detroit, MI


Assistant Director – 17 years

Late Rev. Donald R. Vails and The Voices of Deliverance

Detroit, MI


Assistant Director

Late Lucille Lemons and The Lemons Gospel Chorus

Detroit, MI


Assistant Director

Metropolitan District Choir

Under the late Dorothy Grant

Detroit, MI


Assistant Director -12 years

Oakland Ave. Missionary Baptist 

Detroit, MI

Mass Choir and the Oaklandnairs Young Adult Choir

Director of the Mass Youth Choir




Post Master’s Certificate Program     Currently

Oakland University

2200 North Squirrel Rd.

Rochester, MI 48309 

Major: Higher Education in Educational Leadership


Michigan Career and Technical Education Certification Program                 August 2008

Wayne State University

Detroit, Michigan

Major: Business Education – Business, Management, Marketing, and Technology


Michigan Department of Education                                                                                          August 2002 

Secondary Provisional Teacher Certification

Marygrove College 

Major: Social Studies - Minor: Humanities


Master of Arts in Education, M.Ed.                           May 2001

Marygrove College – Griot Program

Detroit, Michigan

Major:  Teaching Administration


Master of Science in Administration, M.S.A.             December 1998

Central Michigan University

Mt. Pleasant, Michigan

Major:  International Administration


Business Administration, B.A.                       June 1996

Morehouse College

Atlanta, Georgia

Major:  Marketing Management




February 2015 – Current: The Road to the Texas Gospel Music Excellence Awards Celebration Musical, Detroit, MI

February 2019: Wrighteous Records “The Faithful” Award for outstanding Leadership and Service to the Gospel Community, Houston, TX


June 2019: Pastor Galen Leverette, Greater House of Prayer, Chicago, IL, “Making the Difference” Award for dedicated years of outstanding service and commitment in the Gospel Industry Community.    


November 2018: Recognized as the top Management for Musical Artists for 2018 by S & M Internet Radio says Dr. Bradford Howard Jr, Owner


November 2018: Selected by the Detroit Black Music Awards to be honor for my work and contribution to gospel music industry.  


June 2019: Musical Concert Celebrating 20 Years in the Gospel Industry.




New St. Paul Missionary Baptist Church

Warren, MI

Rev. Christopher Murray, Senior Pastor


 Morehouse College Alumni Association,


GMWA (Gospel Music Workshop of America) Detroit Chapter:


Texas Gospel Music Excellence Awards, National Regional Ambassador Coordinator 


GMA (Gospel Music Association)


SAGMA (Stellar Awards Gospel Music Academy)


Detroit Music Awards Foundation,


The National Alliance of the Gospel Music Professionals GMWA (former GAG: Gospel Announcers Guild),, Dea. Dennis Cole, President

  • Alliance Leader for Metro Detroit Alliance of Gospel Music Professionals 


The G.I.N. (Gospel Industry Network) Bishop Kenneth Wells, President,  

  • The G.I.N. Leader for Metro Detroit



Contact Information:

Alternative Management and Marketing Group, LLC

Mr. LaVell R. Nero, CEO/Consultant

P.O. Box 442072

Detroit, MI 48244

Office/Cell: 313-618-8791



Twitter: @Altmgtmktg1

Instagram: @Altmgtmktg1

Facebook: @Alternativemmg

"Reaching the World One Artist At A Time"

© 2023 by SWINC Marketing

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